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Covalent Marketing is a consultancy specializing in data integration and marketing technology, with a strong focus on the Braze customer engagement platform. Whether you are just beginning your journey with Braze or looking to enhance your existing experience, Covalent provides tailored services to meet your needs.
Covalent decided to rebrand in early 2024 and wanted an engaging new website that could showcase their services and convert visitors into real clients. The new site should be tailored to address the specific needs of potential clients and segmented into categories based on their profiles.
The challenge we faced was transforming the extensive content structure provided by Covalent Team into an engaging and visually dynamic website. Whether the potential clients are new or have experience with Braze before, it should be easy for them to navigate to the information they need from every device. We wanted to present information in a way that could instantly captivate users and make it easy for them to digest.
Our web design team partnered with the engineering team to bring the client’s vision to life, such as introducing new functionality to showcase the latest blog posts. We also collaborated closely with our digital marketing experts with data-driven strategies to optimize the website's performance, ensuring it effectively reached and engaged the target audience.
We began the Covalent Marketing website project by reviewing the company’s new brand colors and exploring some modern web design trends to create a fresh, engaging homepage layout. Using asymmetry, animations, and interactive elements, we designed a homepage that can visually captivate users while addressing the specific needs of potential clients. For example, the Services section features different character images representing different user intentions, which helps guide visitors through the site. Testimonials and case studies are prominently displayed on the homepage with leading CTAs to establish credibility. The homepage layout set the tone for the rest of the site and we continued to build up the other pages based on the homepage’s concept.
Responsive design was another key focus, given the site's modern layout with a variety of visual elements. We ensured the website functions well across both large screens and smaller devices, maintaining usability and visual appeal regardless of platform.
The final result is now featured in an article on the Wix Studio blog about modern B2B websites. The article emphasizes the fresh design, simple navigation, and content tailored to specific client needs, including segmentation based on user profiles. This recognition highlights the success of our work as well as the site’s ability to drive meaningful client engagement.
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The new Salt 2.0 website serves as a key platform for the restaurant, making it easy for customers to explore the menu, place online orders, and learn about the restaurant’s catering services in Connecticut. The website also enhances brand visibility by showcasing Salt 2.0's story, menu options, and convenient ordering system, which help attract and retain customers searching for user-friendly restaurant online ordering.
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When our client envisioned a comprehensive service marketplace, they needed a robust digital platform that could seamlessly connect skilled helpers with buyers seeking professional assistance—all within one integrated ecosystem. Our mission was to build a dynamic, interactive website using Wix Velo that not only facilitated helper profile creation and approval but also enabled visitors to effortlessly browse, chat, and transact with their chosen professionals. The platform incorporates individual order pages, a rating system, and end-to-end transaction management to ensure a smooth and transparent experience for both parties. Moreover, the platform needed to support a buyer request system where visitors can post custom service requests and interact directly with helpers who apply.
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WD Strategies partnered with Kelly Rose Productions to boost inbound leads and enhance their digital presence. Our approach included: Website Design & Development→Improved user experience and performance. SEO→ Optimized content for better search visibility. Google Ads Campaign→ Targeted advertising for increased engagement. Social Media Marketing→ Strengthened brand awareness and lead generation.
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