“Wouldn’t it be cool if…?”

“Wouldn’t it be cool if…?”

That mighty question is heard in every board room, coffee shop, office, and house in the world.

It is a simple question of the imagination, yet infinitely important to the character of our society.

You can just picture it. Two friends are having coffee in a cafe. They sit down at a table, and one, out of the blue, pops the question: “Wouldn’t it be cool if…?” Fill in the blank. 

“Wouldn’t it be cool if there were these one-time-use pods that always make a great cup of coffee?” 

“Wouldn’t it be cool if we had a website that dropships coffee blends from the most remote places?”
“Wouldn’t it be cool if…?”

Every innovation since the dawn of time has paraphrased this simple question.

𓅃𓅱𓅲𓃭𓂧𓈖𓂕𓏏 𓇋𓏏 𓃀𓅂 𓎢𓅱𓅱𓃭 𓇋𓆑 𓎢𓄿𓂋𓏏𓋴 𓉔𓄿𓂧 𓂋𓅱𓅲𓈖𓂧 𓏏𓉔𓇋𓈖𓎼𓋴 𓅲𓈖𓂧𓅂𓂋 𓏏𓉔𓅂𓅓𓃇

(Possibly “Wouldn’t it be cool if we could put round discs under carts?” in ancient Egyptian)

But before the digital landscape came into play, a dreamer’s imagination was limited. 

Sure, they could spend a lot of time and money creating an instant coffee pod, but how would enough people find out about it?

Now, anyone with intelligent spending, good digital strategy, and a passion for what they envision has the greatest opportunity ever.

With the digital age came a hurricane of innovation and collaboration unknown to the previous generations. 

Now, if you want to sell handcrafted Japanese katana blades, you can just call up a sword master across the globe and start collaborating.

You no longer need to explore the world, sailing treacherous seas and cutting through jungles to experience exotic fruit. No, now, with the click of a button, you can have the same fruit shipped right to you.

Can you imagine what the world would be like if no one ever asked, “Wouldn’t it be cool if…?” 

We wouldn’t even have civilization if someone hadn’t once asked, “Wouldn’t it be cool if I helped my fellow humans instead of trying to hurt them?”

This question is the lifeblood of all good things in the world.

It has encouraged a search for a better life since day one.

This question is what will one day put us on Mars.

Through this innovation, we have seen incredible works- not only not only in the digital space, but also in the physical space. 

Now, more than ever, instead of business owners simply satisfying a need, they are forced to ask the question, “What can I do to make this business even better?”

“Can I improve my customer relations? Maybe I can give the shop a new paint job? Update my website with great SEO to ensure people find what they want? How can I innovate beyond the website? How can I ensure that my business thrives?”

This enhanced evolution of ideas brought forth through the digital world has done amazing things for everyone. Whether it’s giving an opportunity to anyone with an idea, furthering the hard work someone has already put in, or encouraging the enhancement of someone’s physical business to stay competitive.

It is my and my team’s greatest mission to not just service customers but to be a catalyst and guide for all those who dare to ask the question: “Wouldn’t it be cool if…?”