Building a website that is effective and conversion-friendly can be a challenging task, but it is important to take into account what data is telling us in order to design a successful site. By understanding how users interact with your site, you can make adjustments that will result in a better user experience and hopefully…
Demand generation is a term that you may have come across in your research of marketing strategies. But what is it, and how is it different from lead generation? In this blog post, we’ll explore the basics of demand generation marketing, including what it is and how to get started planning your own campaigns. If…
In today’s frantic business landscape, companies and organizations striving to attract new customers must move beyond static advertising and bland landing pages. They must create content that engages their potential customers. These experiences can connect people to brands, generating awareness and sustainable revenue. Digital marketing is a multi-faceted approach to boosting a brand’s visibility and…
A strong online presence makes your business appear credible and is no longer optional. While only 50% of small businesses had a website in 2018, now 71% do. Not having an up-to-date website can make you seem like you are no longer an operating business. Your website serves as the foundation for your online presence…
Keyword and content planning are core aspects of SEO. When it comes to crafting a successful SEO strategy, choosing the right keywords and crafting the right content will help you attract the right audience. Organic search volume is one important factor we consider when selecting the keywords and topics for our clients here at W.D….
If you’re in the home services or general contractor industry, you’ll no doubt be looking into the types of apps and technology that are available to help run your business much more efficiently from a cost savings perspective to improved productivity, to better ways to run and manage your business all around. Our post outlines…
This post discusses key things you need to know about the UA to GA4 migration that will need to be phased in by summer 2023. It’s especially helpful if you’re new to Google Analytics!
Dr. Wei-Chung Wang, and Joey DiGangi were featured as speakers at this year’s Startup Alleghenies Finance Bootcamp. The goal of their presentation was to help small businesses understand the application and impact of their financial statements.
This post discusses some of the most important tools and key strategies if you’re considering embarking on the journey of starting a business. Taking inventory of your skills, the market conditions, and methodically planning your next steps can save time and expenses as you begin your next endeavor.
We discuss the ways that issuing press releases help you generate awareness and improve your site’s SEO.
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