How to design an effective website by listening to the data
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How to design an effective website by listening to the data

Building a website that is effective and conversion-friendly can be a challenging task, but it is important to take into account what data is telling us in order to design a successful site. By understanding how users interact with your site, you can make adjustments that will result in a better user experience and hopefully…

WordPress to Wix: Partnering with a Wix Expert
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WordPress to Wix: Partnering with a Wix Expert

In today’s frantic business landscape, companies and organizations striving to attract new customers must move beyond static advertising and bland landing pages. They must create content that engages their potential customers. These experiences can connect people to brands, generating awareness and sustainable revenue. Digital marketing is a multi-faceted approach to boosting a brand’s visibility and…

Understanding Organic Search Volume Through the Lens of Supply-Demand
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Understanding Organic Search Volume Through the Lens of Supply-Demand

Keyword and content planning are core aspects of SEO. When it comes to crafting a successful SEO strategy, choosing the right keywords and crafting the right content will help you attract the right audience.  Organic search volume is one important factor we consider when selecting the keywords and topics for our clients here at W.D….

Developing Multi-Platform Solutions to Meet Your Audience Wherever They Are

Developing Multi-Platform Solutions to Meet Your Audience Wherever They Are

Increased accessibility and communication with your audience across multiple platforms should always be a priority for your business; it’s a key ingredient, if not the central ingredient, in every successful company today. At W.D. Strategies, we’re happy to help you in that area by developing multi-platform solutions, including mobile apps for small businesses that can…

Developing a Cross-Platform Branding Strategy

Developing a Cross-Platform Branding Strategy

Whether you’re just getting started building your business or you’re making efforts to scale, your brand is everything. Developing a brand that your audience connects with is crucial to attracting loyal clients and customers – and a truly effective brand strategy involves more than an eye-catching logo. Your company’s brand should encapsulate a persona that…

Using Data-Driven Methods to Generate Leads & Job Applicants

Using Data-Driven Methods to Generate Leads & Job Applicants

Business owners and digital marketers have an abundance of information available at their fingertips these days. While this level of access to data can be helpful when utilized in the right ways, it can also be overwhelming – what do you do with all of this information to ensure you’re using it efficiently? At W.D….