Overview

Client ABC, a rapidly growing home-improvement brand, approached WD Strategies after six months of stagnation with a previous agency. Despite consistent marketing and a new website build, they were experiencing lower-quality traffic, low conversion rates, and declining visibility in competitive local markets.

Over the next 18 months, WD Strategies implemented a multi-phase growth strategy—beginning with marketing improvements on the inherited site and culminating in a full WD-designed Webflow rebuild optimized for conversion. Each phase delivered measurable increases in sessions, engagement, and high-value lead events.

The result:
👉 A 150%+ lift in sessions, a 393% increase in total event volume, and a 12% improvement in conversion rate after the new site launched.

Phase 1 — Baseline (Months 1–6): Prior Agency + Legacy Website

Before WD Strategies engaged, Client ABC:

• Operated on an agency-built website with minimal optimization
  
  
• Lacked meaningful SEO traction
  
  
• Ran zero paid search ads
  
  
• Had fragmented analytics and no behavioral tracking
  
  
• Had a conversion rate materially below industry averages
  
  

Performance during Months 1–6:

• Flat traffic trends
  
  
• Inconsistent monthly lead volume
  
  
• Underutilized channels
  
  
• No structured CRO or analytics framework
  
  

This six-month period provided a clear benchmark for evaluation.

Phase 2 — WD Strategies Marketing Enhancements (Months 6–12)

When WD Strategies took over marketing, we immediately implemented:

1. Paid Digital Overhaul

• New keyword structure built around homeowner intent
  
  
• Negative keyword sweeps to eliminate waste
  
  
• Conversion-optimized ad creative and sitelinks
  
  
• Geo-targeting aligned to remodeler service radius
  
  

2. SEO & Organic Social Rebuild

• Technical cleanup (indexation, schema, site speed, structure)
  
  
• Local SEO (GBP optimization, location pages, NAP consistency)
  
  
• High-authority content strategy targeting project-ready queries
  
  
• Organic social calendar focused on projects, reviews, and brand trust
  
  

3. Analytics Implementation

• GA4 conversions: phone calls + inquiry forms
  
  
• MS Clarity heatmaps and scroll mapping
  
  

Results from Phase 2 (Months 6–12)

From the screenshot data (second image):

• Sessions increased by 50%+
  
  
• Average session duration increased by 86%
  
  
• Event count (total conversions) increased by 193%
  
  
• Phone calls increased by 270%
  
  
• Form submissions increased by 142%
  
  

Organic Search and Direct traffic both showed strong lifts, signaling:

• Better keyword visibility
  
  
• Stronger brand trust
  
  
• Higher intent traffic generated by paid + organic improvements
  
  

This phase confirmed that WD’s marketing was outperforming the previous agency even without a new website.

Phase 3 — WD Web Redesign & Full CRO Deployment (Months 13–24)

After proving channel performance, we transitioned to the high-leverage opportunity: rebuilding the website from the ground up with conversion optimization at the center, all while continuing to build upon digital marketing momentum.

Key Upgrades Implemented

• Webflow rebuild with a performance-first layout
  
  
• CRO-driven UX (sticky CTAs, trust badges, before/after galleries, offer modules)
  
  
• Behavior-informed updates based on:
  
  
  
  • MS Clarity heatmaps
    
    
  • Scroll-depth tracking
    
    
  • GA4 pathing & drop-off reports
    
    
• Reworked site architecture to improve search visibility
  
  
• Stronger mobile experience for homeowners researching renovations on phones
  
  
• Frictionless conversion points:
  
  
  
  • Persistent phone CTA
    
    
  • Click-to-call modules
    
    
  • Streamlined contact forms
    
    
• Event tracking system:
  
  
  
  • Phone calls
    
    
  • Form fills
    
    
  • Button interactions
    
    
  • Gallery engagements
    
    
  • Scroll tracking
    
    

The new site went live January 1, 2025, allowing a clean comparison between:

• Months 6–12: WD marketing + inherited website
  
  
• Months 13–24: WD marketing + WD-built website
  
  

Results from Phase 3 (Months 13–24)

From screenshot #1 (the new WD website timeframe):

• Sessions: 39,260 (+151.8%)
  
  
• Average session duration: +3.7%
  
  
• Total event count: 1,692 (+393.3%)
  
  
• Conversion rate: 1.35% (+12.2%)
  
  
• Phone call events: 1,395 (+745.5%)
  
  
• Form events: 297 (+66.9%)
  
  

Top Channels Driving Growth:

• Direct: +471% event growth
  
  
• Organic Search: +245%
  
  
• Paid Search: +3,200%
  
  
• Referral + Organic Social: strong supporting lifts
  
  

These increases show a dual impact:

1. More traffic at higher intent
   
   
2. A site that converts at a meaningfully higher rate
   
   

Client ABC’s website now performs as one of the strongest in its regional segment, with high user engagement and reliable, trackable lead flow.

The Before/After Summary

Inherited Website + Prior Agency (Months 1–6)

• Weak visibility
  
  
• Poor engagement
  
  
• Low conversions
  
  
• No CRO strategy
  
  

WD Marketing Enhancements (Months 6–12)

• 50%+ traffic lift
  
  
• 193% increase in conversions
  
  
• 270% lift in phone calls
  
  

WD Redesign + Full Optimization (Months 13–24)

• 151% increase in traffic
  
  
• 393% increase in total lead events
  
  
• 745% increase in tracked phone calls
  
  
• 12% conversion rate improvement even with much higher traffic volume
  
  

Conclusion:
Client ABC’s long-term investment in integrated SEO, PPC, analytics, and conversion-driven design resulted in one of the strongest turnarounds WD Strategies has achieved for a home-improvement brand.

The combined impact of improved traffic quality + a purpose-built conversion engine produced a sustained, compounding increase in lead volume—supporting higher revenue, better utilization of ad spend, and a scalable digital foundation for future growth.

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