3 Business Models You Didn’t Know You Could Create with Velo by Wix

Wix is well-known as a user-friendly website builder for small businesses and creatives—but what many don’t realize is that its capabilities extend far beyond drag-and-drop design. With Velo by Wix, businesses can implement logic, build custom dashboards, manage user roles, and create fully-fledged SaaS platforms—all without leaving the Wix ecosystem.

At WD Strategies, we're proud to be a Velo-certified agency, helping clients unlock these advanced features to create robust business models that many assume require custom-coded platforms. From directories to learning platforms to marketplaces, we’ve done it all.

In this post, we’ll highlight three advanced business models you can build entirely in Wix, using examples from real platforms we’ve launched. If you’ve been wondering how far you can push Wix, read on.

1. Business Directories That Drive Revenue

One of the most versatile business models we help clients launch is a directory platform. These sites connect people to professionals in a given industry and geography—think real estate agents, therapists, consultants, or contractors. But unlike basic listings, our Velo-powered directories include rich interactivity and monetization tools.

Take the real estate agent directory we built, for example:

Key Features:

• Geographic Filtering: Visitors can search by zip code or city radius to find agents near them.
  
  
• Specialty Filtering: Filter agents based on areas like Residential, Commercial, or unique niches.
  
  
• Paid Listings: Agents pay to be featured on the platform.
  
  
• Tiered Profiles: We’ve created functionality for enhanced profiles with additional visibility and real-time availability.
  
  
• Live Chat and Online Status: Agents can mark themselves as “online” and communicate with leads instantly, improving conversion.
  
  

This approach transforms a static listing site into a revenue-generating lead engine. Whether your target audience is lawyers, chiropractors, tutors, or tradespeople, the underlying model can be adapted—and made profitable—using Velo.

2. LMS Platforms with Test Prep and Progress Analytics

Learning Management Systems (LMS) are one of the most in-demand SaaS platforms on the market. Many think that creating an LMS requires custom development or expensive subscriptions—but we’ve shown clients how to build highly functional learning systems inside Wix using Velo.

One of our recent projects involved building a test preparation platform where users:

What It Includes:

• Pay for Access: Students subscribe to gain access to modules and question banks.
  
  
• Create Custom Tests: Users can generate personalized quizzes based on subject areas or difficulty levels.
  
  
• Track Their Progress: We developed dashboards that show overall percent correct, percentile rank, and time left until exam day.
  
  
• Prioritize Missed Topics: The LMS intelligently prioritizes topics the user has struggled with in the past.
  
  
• Admin Control Panel: Admins can upload new questions, set test goals, and monitor user behavior in real time.
  
  

Whether you’re offering tutoring, licensing exam prep, or continuing education modules, we can help you build a platform that competes with standalone LMS platforms—entirely within Wix.

‍

3. Two-Sided Marketplaces for Service-Based Platforms

Marketplaces are notoriously complex to build: they involve different user types, messaging systems, payment flows, and dispute resolution mechanisms. But with the right Velo framework, we’ve helped clients launch robust two-sided service marketplaces in Wix.

Here’s how one of our client builds worked:

Features of the Marketplace:

• Request Flow: Buyers submit job requests directly through the site.
  
  
• Custom Offers: Sellers respond with personalized quotes and timelines.
  
  
• Approval & Verification: Admins can review and approve sellers before profiles go live.
  
  
• Dispute Dashboard: Admins can view flagged projects, monitor communication logs, and mediate as needed.
  
  
• Earnings & Order Status: Sellers can mark jobs as complete, track their earnings, and manage revisions.
  
  
• Real-Time Messaging: Users can chat directly through the platform, similar to popular freelance marketplaces.
  
  
• Tiered Memberships: We’ve even built in the ability for both buyers and sellers to subscribe to enhanced tiers with added visibility or analytics.
  
  

This model is ideal for startups, local service platforms, or niche gig marketplaces. What used to require months of backend development can now be built with Wix + Velo + WD Strategies.

‍

Bonus Model: Wholesale E-Commerce Using Quote-Based Orders

While not every business model fits neatly into an off-the-shelf eCommerce solution, we’ve also helped clients bypass these limitations by building custom wholesale ordering systems.

For example, some of our B2B clients needed a way to:

• Offer products only to approved buyers
  
  
• Hide pricing until buyers submit a Request a Quote form
  
  
• Track custom pricing and quote history per client
  
  
• Allow account-based ordering rather than traditional checkout
  
  

By combining Wix Stores with Velo and integrating a custom app, Request a Quote for Wix, we helped them create a hybrid between eCommerce and CRM—something that’s typically only possible in custom systems like Magento or NetSuite.

Why Choose WD Strategies?

At WD Strategies, we’ve earned our Velo Certification by pushing the boundaries of what’s possible on Wix. While most agencies focus on design and templates, we specialize in:

• Custom Code Development with Velo
  
  
• Database-Driven Web Applications
  
  
• User Roles, Permissions & Tiered Access
  
  
• Subscription Models, Messaging, and Dashboards
  
  
• API Integrations and Custom Automation
  
  

Whether you’re launching a SaaS, a niche directory, a marketplace, or an LMS, we can help bring it to life—faster and more affordably than custom-code from scratch.

Ready to Build Something Bigger in Wix?

If you're ready to go beyond templates and truly build your business model into your website, we’re ready to help.

👉 Contact our team today to get started with a free discovery call.

‍